Dedicated to making smart and beautiful brands.
Branding matters. It establishes credibility with your audience. Great branding positions you as a leader in your industry.
The Fig Studio specializes in branding that tells your company's story beautifully and with clarity. We build stand-out brands that connect emotionally with your audience and build instantaneous trust. Your business has a unique story to tell and we are here to bring it to life so you can share it with the world!
How it all started.
In Kindergarten, I distinctly remember painting a paper mache fish with purple-orange stripes and polka dots that won the school art contest. Reading the names of crayon colors was exciting. Every early memory was intertwined with a love for art. Perhaps it is true when they say to observe your 8 year old self when searching for your career.
As a Korean-American I thought I had to go the typical pre-med route. There was no way I would be a “starving artist”. Still I would find myself lost in the library amidst all the graphic design books.
I made the leap of faith to go into communications design my second year of college and never looked back. I worked at agencies and found a sweet spot when specializing in branding. When I had my kids, I started my own design studio and opened my own shop, called Tokki Goods.
I am a wife, a mother of two, and owner of Tokki Goods. When I’m not designing, you can find me reading a book, cooking or at hot yoga.
